Autonomi Solutions: Website Platform Migration • Customer Facing AI Wizard • Data Barcode Application
Background and Challenges
Leading the Pack
TV Parts Today is the leader in the DIY TV repair industry, where they sell refurbished TV components to consumers and businesses alike. Being the nuanced niche that this is, TV Parts Today has developed intricate business processes to handle all the major functions of the business, including:
- Purchasing: Ensuring they choose suppliers who maximize their returns and provide inventory with low turnover time.
- Warehouse Management: Some products are held for years until their warranty runs out, then sell like hot cakes. Some always rotate, some never will. Some makes and models have common components and sell to a broader market. Some don’t. The depth of knowledge required to understand thousands of parts in this way is colossal.
- Quality Assurance: Parts come in from a variety of sources, from TVs with various history. Ensuring every part works as expected before it goes out is a complex task given the large variety in TV models available on the market.
While the organization had refined their processes masterfully, they were suffering from operational challenges due to their legacy infrastructure. Their legacy system made understanding product sales a challenge and understanding inventory aging a chore. The series of spreadsheets used to track returns, order status, and defective products required employees to spend more time on the operation and less time on its expansion.
Understanding executive metrics required hours of time spent retrieving data from various systems, if the data existed at all.
Levers For Growth
The TV Parts Team approached Autonomi with a clear mission: Gather the data required to make the decisions that matter about their business. Where should they source? What is worth holding on to, and what should be scrapped? What products respond best to ads? They had the strategy to move forward, they just needed the tools and the data to back it.
We began with a complete overhaul of the online storefront, moving them from a legacy, SQL-based system to Shopify, the gold standard of online storefronts. The analytics behind Shopify gave the team the deep insight into the product line they needed, while the modern site itself presented the brand as trusted authority in the space. We also added a sophisticated email recovery funnel that recovered an additional 30% in revenue that would have otherwise gone uncaptured.
Once TV Parts Today knew what products generated the most income, the next step was to figure out where the products that move came from.
While Shopify gave them their classic ABC inventory breakdown and product-level metrics, they needed something new to give them metrics about the actual, physical components themselves.
So, we built them something new.
Our Solution
The Autonomi team worked with TV Parts Today to establish brand authority, develop a custom parts tracking system, and a custom AI parts and sales wizard to assist customers.
The TV Parts Today barcode system is a custom-built application that allows the team to assign a unique serial number to every single item they source. The serial number allows the team to store detailed information such supplier, truck number, item processing history, storage location, total time on hand, and much more.
Adding this tool to the toolbox, they were able to see that most of their revenue was coming from only one of their suppliers, the same supplier that provided their quickest-moving inventory. This allowed TV Parts Today to quickly change their purchasing habits, increase their profitability, and push their average holding time down by over 29%.
By using the same technology tools that much larger organizations use, they can enjoy the revenue that those larger organizations have.
Finally, to bring their marketing up to the next level, we created a custom AI-based sales agent and TV parts encyclopedia to firmly position TV Parts Today as THE leader in the space, a position that has increased traffic to their site by over 41%, and their on-page conversion rate by 37%.
and locate the correct parts for their TV repair 24/7.
TV Parts Today Outcomes:
Conclusion
TV Parts Today was able to increase revenue uni-laterally by gathering key metrics that were previously unavailable, begin to utilize automated customer retention methods, gain more traffic, and completely transform the customer experience through their work with Autonomi.
How can Autonomi transform your operations?
